If you want to incorporate a symbol or company mascot into your logo, then you may want to consider graphics. But were going to save you lots of time by pointing you to the Canva color palette generator or this tool here and have a color palette created for you. If you studied Color Theory, you’d learn all about complementary colors and how to put them together in a color scheme. The book also quotes Sean Adams in saying, “Color is subjective and emotional.” So, does red mean stop or does it mean Coca Cola or Five Guys or KFC or Netflix or Target? Is red fire or fall leaves? As Alina Wheeler said in DESIGNING BRAND IDENTITY, “Color is used to evoke emotion and express personality.” For instance, blue and green are associated with trustworthiness, purple with royalty, and black with sophistication. People tend to have strong associations with colors and you can use those to your advantage. You also want to be strategic when it comes to choosing colors. There is limited space on your logo so less is more when it comes to incorporating color into your logo. When thinking about colors, it is a good rule of thumb to stick to three colors or less. (Think about the logo for Harley-Davidson or BMW.) (Picture the Volkswagen Logo).Ĭombination Mark: This is a logo that uses both the symbol and wordmark type logo.Įmblem: A logo design that resembles a seal or crust featuring the company name within the design. Lettermark: A logo that uses text, like a brand’s initials or the first letter of the brand’s name to create a symbol or icon. Wordmark: A logo where the text is only used to spell out the brand’s name Symbol: A logo that uses just one single symbol or icon There are five main categories to choose from: Next, consider the type of logo that you want. Knowing the style that you’re going for will help you decide on the other elements of your logo design. Would you say that you have a vintage feel, or are you more modern? How about cool, classic, or a minimalist approach? You must first figure out what type of logo style most fits your brand. Some things you’ll want to consider before starting the design process are: You don’t want to be another faceless option in the auto repair industry, you can package yourself in a way that gets you noticed and communicates to customers.Įlements of a Logo (for Small Businesses)īefore getting started on the design of your logo, you should know that there are different elements of a logo. There’s no better way to showcase who you are than with a logo. A logo gives you identity and says, “this is who I am and this is what I represent.” Regardless of the business size and industry, you have got to differentiate yourself from the competition. So, you definitely want to make a good first impression by leading with a great logo that sells your brand to prospective customers.Ī logo is also your business’s personality and conveys who you are. It’s your most visible business asset and appears on everything from your website, business cards, and marketing materials. If your auto shop had a face, then your logo would be it. Here’s why you need a logo and how you can create your own auto shop logo for free using Canva. But truth is, there’s no need to cut into an already tight budget hiring someone to design your auto shop logo for you because it’s a fairly quick and easy task that you can do yourself at no cost. You may be thinking you don’t have the time or money to invest in such an undertaking. As an auto shop owner, are you able to say that your customers easily recognize you from the competition? Every small business needs a logo because it’s the foundation of your branding.
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